Social Marketing with Facebook

Social Marketing on Facebook

One of the most strategic things you can do to enhance your marketing efforts is to use social bookmarking tools to get the word out about their business. The reason this works is because Google partly uses the number of links that you have to help raise your prominence in the search engine page rankings.
Google also is interested in raising the profiles of those businesses that have quality links. These links, also known as "authority links" are worth the most if they are popular. Facebook is one of the most popular sites in the world so if you link to it, your site will be elevated in the Google Page Rank.

Promoting with Social Marketing
The basic concept behind any social bookmarking site is that the members can find content and then bookmark it so other people on the internet can find it. You can also add "tags" to the information so that people with similar interests will also look at the material you have provided. Imagine how useful this is if you are tagging your product or service on such a site; kindred spirits wanting information or looking to buy will come to you in droves.
The more people that bookmark content, the more credible it becomes. If it happens enough this material could even end up on the front page of the social site. If this does happen you could end up with an avalanche of traffic on your site and get rich quickly.
Usually this surge of traffic does not last for more than one to two day and even if a small percentage become regulars on your site your profits will skyrocket. These targeted visitors might also go "viral" and spread the word about your site to even more interested parties.
Even if you do not get singled out to have your content printed on the front page of the site you should still submit your information to Facebook because every time it is published it offers your site an invaluable backlink.

Using Facebook to "Connect
There are a lot of large corporations on the internet that are selling the same thing you are and the one thing that you have in your favor, that they don't, is that it is easier for an individual to connect on a one-to-one basis with their customers. Large faceless corporations make people feel like they are caught in the cogs of an inhuman process. You can compete with the "big guys" on the block by using Facebook as a forum where you can directly talk to your customers.
Furthermore Facebook is great for informing your readers about the benefits of a product or service you are selling. You can also post photos, videos and whatever you like that might help explain what it is you do in more detail. Your Facebook page content can also contain keywords that can be searched by the Google search engines.

If you want to learn more about using Facebook and other social networking platforms to promote yourself you should watch the acclaimed how-to series of videos called "The Six Figure Mentors."

Khemba Ankhrah is an internet marketer, online author and mentor, he is also a founder member of the training, coaching and mentoring team known as The Six Figure Mentors.

Get instant access to your free 7 Day Bootcamp Training video's and learn the fundamentals of driving targeted traffic to your websites - plus much more! [http://www.sfm-marketing-bootcamp.com/]

To find out more about the author visit his blog at: [http://khemba-ankhrah.com/]

Article Source: http://EzineArticles.com/6009170

The Secret to Social Marketing Using Facebook Fan Pages

If you're a business owner you probably know that you need to be on Facebook, but you may not know exactly what that means or what to do about it. You do know, though, that you should be tapping into the power of social media. You don't want to be left behind in the digital revolution!
The statistics are staggering...over 750,000,000 people are using Facebook, and most of them log in several times a day. If it were a country, Facebook would be the 3rd largest behind China and India. It's the World's biggest social networking site, so there's no question that you need to be there and to have a business presence there.... but how will you stand out from the crowd?

Send Visitors to a Custom Landing Page - Not To Your Wall!
Start by creating a Facebook Business Page, otherwise referred to as a "Fan Page." You can do this by going down to the bottom of your own personal profile page and clicking on the "create page" button. Follow the simple instructions and in a matter of minutes you'll have your fan page up and running with a wall, where you can post news and announcements and your visitors can comment, and you'll have a spot at the upper left where you can upload a picture, just like with your personal page.
But don't stop there! As a business, you're going to want to tell your visitors a lot more about your product or service than you will be able to convey through that little picture at the top left and your "wall" with all of its posts and comments that scroll off the screen. It is important that you develop a custom landing page that properly showcases your business - what it is and what you have to offer.
With a graphic-rich, fully interactive landing page you can really showcases your business. You can include embedded videos, links, even a "buy now" button or a shopping cart. It's a very powerful show and tell so that a visitor truly gets an understanding of what your business is all about. You should also have a custom side bar, which is like a viral business card that you can drop all over Facebook leading back to your site. In addition, you'll need a custom gateway to your page, giving people a reason to come in and check you out, as well as a reason to "Like" your page. These 3 elements combined: the custom landing page, side bar, and gateway page will all work together to build brand awareness, generate more leads, engage your customers and ultimately increase sales revenue by giving your visitors a compelling reason to do business with you as well as a clear call to action.

Make Periodic Changes to Your Page to Keep Visitors Coming Back
Next you'll want to make periodic changes to your custom landing page - you need to keep your page content fresh and relevant to keep your fans coming back! Run specials, include new happenings within your business, new testimonials, etc. Always be thinking of how you can push out value through your page to your followers.
So it's very important that you utilize an application, preferably one that resides right inside Facebook, that will allow you to make changes yourself "on-the-fly" with a very simple and straight-forward interface. You don't want to be reliant on tracking down programmers or developers every time you want to make a change-- you've got enough on your hands running your business, right?

Incorporate Automated Visitor Notification and Follow-up Messaging!
One of the most powerful ways to market on Facebook is to incorporate an automatic viral marketing component. This should include instant visitor notification so that you'll be notified immediately via email when someone has visited your page. This will allow you to capture their information so you can follow-up and establish an ongoing dialogue with them through Facebook. In addition, you'll want your visitors to receive an automated and customized email response from you, as well as a post to their wall, exposing your business to all their friends! And with people these days having hundreds and hundreds of friends, this can quickly and significantly expand your audience.

Facebook Can Work for Your Business!
How can you afford not to market your business through Facebook? This viral marketplace is absolutely sky-rocketing! So take the time to find the right tools to give you the custom branding and interactive advertising as well as the automated notification and response messaging you'll need so that you can generate traffic while you sleep. This way you'll rest assured, knowing that your business is being displayed and recommended virally on Facebook the way you want it to be.

Tim Kacprowicz is an Independent Social Media Consultant with Social Outbreak, helping provide business owners and entrepreneurs with powerful social marketing solutions and business opportunities that leverage the explosive growth in social media, all under his Social Marketing Engine brand. To learn more, visit our Facebook fan page: Social Marketing Engine, and if you like what you see, we always appreciate your "Likes"!

Article Source: http://EzineArticles.com/6562090

How to Social Network Marketing on Facebook: Tips for Engaging the Right Audience

When you first learn how to do social network marketing, one of the key skills you must know is how to perform a paradigm shift. The nature of Facebook is a place where people socialize; it's not an online marketplace. Why market on Facebook, then? Marketers and business owners know that they must create brand awareness and increase community which will eventually lead to sales. Finding your target audience and interacting with them will certainly lead to future profits if you know how to do it right. When customers are genuinely interested in you and your brand, that interest can eventually lead to sales. Here are some tips for finding the right audience.

Avoid the hard-sell
Conventional marketing allows for hard-selling to individuals. Do not use this type of marketing method on Facebook. You will get burned. You want to build relationships with your followers, not give them an opportunity to ignore you. It's better to create a page where people who are interested in your brand can come and talk about it. You can make a soft sell of your brand once your Facebook page goes viral. After all, if you have a great product or service, people will turn to you when they need it.

Ask Yourself These Questions
It's not going to do you any good to create a Facebook page if no one is buying anything from it. Before you create your page, consider these questions when zoning in on your target niche market.

What age bracket will most likely be interested in your brand?
Think about this one. Your posts, your targeted keywords, and your voice need to be in sync with your audience. If you think your audience is middle-class and highly educated, make sure you don't alienate your market with your language usage. The same goes true for all audiences.

What specific personal values will be important to your potential fans?
You represent your business or organization as the business owner or marketer. The values your organization should be held in high regard when discussing business, answering customer service questions, and updating the page with the latest news. You want to always keep the personal values of your product, service, and fans in mind.

What common interests are shared with those in your niche or market?
If your niche consists of world travelers, then you'll need to know the lifestyle, products, and needs regarding that market. Do these individuals have a love for exotic foods, camera equipment, or adventure? You need to seriously look at the type of individual your market would reach. That way, you'll know exactly how to market to them and provide interesting content, videos, and ads that specifically target them.

In what way does your product or service enhance the life of your market?
Let's use the example of world travel. If you provide exotic package trips to Asia, how does your service give a world traveler greater edge over other products? Maybe you provide an experience unlike other packaged trips, or maybe your tips are packaged for individuals within a specific lifestyle. You'll need to always keep this in mind when approaching your market.

How can you attract others to take interest in your product or service?
Why would anyone want to hit the "Like" button on your Facebook page? This is one of the vital things you must remember. Make a list of all the ways you can generate interest since this is the essence of social network marketing. You want as many followers, fans, and customers building your business for you as die-hard fans.
How do you succeed with social network marketing when it comes to Facebook? You must remember that it's all about engaging your audience. The ultimate goal of marketing is to get money, but you can't attain success on Facebook with only that in mind. It's got to be about bringing a passion for your product in front of a targeted audience that will click "Like" and eventually buy from your business.

Article Source: http://EzineArticles.com/7070850