Social Marketing on Facebook
One of the most strategic things you can do to enhance your
marketing efforts is to use social bookmarking tools to get the word out
about their business. The reason this works is because Google partly
uses the number of links that you have to help raise your prominence in
the search engine page rankings.
Google also is interested in
raising the profiles of those businesses that have quality links. These
links, also known as "authority links" are worth the most if they are
popular. Facebook is one of the most popular sites in the world so if
you link to it, your site will be elevated in the Google Page Rank.
Promoting with Social Marketing
The
basic concept behind any social bookmarking site is that the members
can find content and then bookmark it so other people on the internet
can find it. You can also add "tags" to the information so that people
with similar interests will also look at the material you have provided.
Imagine how useful this is if you are tagging your product or service
on such a site; kindred spirits wanting information or looking to buy
will come to you in droves.
The more people that bookmark content,
the more credible it becomes. If it happens enough this material could
even end up on the front page of the social site. If this does happen
you could end up with an avalanche of traffic on your site and get rich
quickly.
Usually this surge of traffic does not last for more than
one to two day and even if a small percentage become regulars on your
site your profits will skyrocket. These targeted visitors might also go
"viral" and spread the word about your site to even more interested
parties.
Even if you do not get singled out to have your content
printed on the front page of the site you should still submit your
information to Facebook because every time it is published it offers
your site an invaluable backlink.
Using Facebook to "Connect
There
are a lot of large corporations on the internet that are selling the
same thing you are and the one thing that you have in your favor, that
they don't, is that it is easier for an individual to connect on a
one-to-one basis with their customers. Large faceless corporations make
people feel like they are caught in the cogs of an inhuman process. You
can compete with the "big guys" on the block by using Facebook as a
forum where you can directly talk to your customers.
Furthermore
Facebook is great for informing your readers about the benefits of a
product or service you are selling. You can also post photos, videos and
whatever you like that might help explain what it is you do in more
detail. Your Facebook page content can also contain keywords that can be
searched by the Google search engines.
If you want to learn more
about using Facebook and other social networking platforms to promote
yourself you should watch the acclaimed how-to series of videos called
"The Six Figure Mentors."
Khemba Ankhrah is an internet marketer, online author and mentor,
he is also a founder member of the training, coaching and mentoring
team known as The Six Figure Mentors.
Get instant access to your
free 7 Day Bootcamp Training video's and learn the fundamentals of
driving targeted traffic to your websites - plus much more!
[http://www.sfm-marketing-bootcamp.com/]
To find out more about the author visit his blog at: [http://khemba-ankhrah.com/]
Article Source: http://EzineArticles.com/6009170
The Secret to Social Marketing Using Facebook Fan Pages
If you're a business owner you probably know that you need to be
on Facebook, but you may not know exactly what that means or what to do
about it. You do know, though, that you should be tapping into the
power of social media. You don't want to be left behind in the digital
revolution!
The statistics are staggering...over 750,000,000
people are using Facebook, and most of them log in several times a day.
If it were a country, Facebook would be the 3rd largest behind China
and India. It's the World's biggest social networking site, so there's
no question that you need to be there and to have a business presence
there.... but how will you stand out from the crowd?
Send Visitors to a Custom Landing Page - Not To Your Wall!
Start
by creating a Facebook Business Page, otherwise referred to as a "Fan
Page." You can do this by going down to the bottom of your own personal
profile page and clicking on the "create page" button. Follow the
simple instructions and in a matter of minutes you'll have your fan page
up and running with a wall, where you can post news and announcements
and your visitors can comment, and you'll have a spot at the upper left
where you can upload a picture, just like with your personal page.
But
don't stop there! As a business, you're going to want to tell your
visitors a lot more about your product or service than you will be able
to convey through that little picture at the top left and your "wall"
with all of its posts and comments that scroll off the screen. It is
important that you develop a custom landing page that properly showcases
your business - what it is and what you have to offer.
With a
graphic-rich, fully interactive landing page you can really showcases
your business. You can include embedded videos, links, even a "buy now"
button or a shopping cart. It's a very powerful show and tell so that a
visitor truly gets an understanding of what your business is all about.
You should also have a custom side bar, which is like a viral business
card that you can drop all over Facebook leading back to your site. In
addition, you'll need a custom gateway to your page, giving people a
reason to come in and check you out, as well as a reason to "Like" your
page. These 3 elements combined: the custom landing page, side bar, and
gateway page will all work together to build brand awareness, generate
more leads, engage your customers and ultimately increase sales revenue
by giving your visitors a compelling reason to do business with you as
well as a clear call to action.
Make Periodic Changes to Your Page to Keep Visitors Coming Back
Next
you'll want to make periodic changes to your custom landing page - you
need to keep your page content fresh and relevant to keep your fans
coming back! Run specials, include new happenings within your business,
new testimonials, etc. Always be thinking of how you can push out
value through your page to your followers.
So it's very important
that you utilize an application, preferably one that resides right
inside Facebook, that will allow you to make changes yourself
"on-the-fly" with a very simple and straight-forward interface. You
don't want to be reliant on tracking down programmers or developers
every time you want to make a change-- you've got enough on your hands
running your business, right?
Incorporate Automated Visitor Notification and Follow-up Messaging!
One
of the most powerful ways to market on Facebook is to incorporate an
automatic viral marketing component. This should include instant
visitor notification so that you'll be notified immediately via email
when someone has visited your page. This will allow you to capture
their information so you can follow-up and establish an ongoing dialogue
with them through Facebook. In addition, you'll want your visitors to
receive an automated and customized email response from you, as well as a
post to their wall, exposing your business to all their friends! And
with people these days having hundreds and hundreds of friends, this
can quickly and significantly expand your audience.
Facebook Can Work for Your Business!
How can you afford not
to market your business through Facebook? This viral marketplace is
absolutely sky-rocketing! So take the time to find the right tools to
give you the custom branding and interactive advertising as well as the
automated notification and response messaging you'll need so that you
can generate traffic while you sleep. This way you'll rest assured,
knowing that your business is being displayed and recommended virally on
Facebook the way you want it to be.
Tim Kacprowicz is an Independent Social Media Consultant with Social Outbreak,
helping provide business owners and entrepreneurs with powerful social
marketing solutions and business opportunities that leverage the
explosive growth in social media, all under his Social Marketing Engine
brand. To learn more, visit our Facebook fan page: Social Marketing Engine, and if you like what you see, we always appreciate your "Likes"!
Article Source: http://EzineArticles.com/6562090
How to Social Network Marketing on Facebook: Tips for Engaging the Right Audience
When you first learn how to do social network marketing, one of
the key skills you must know is how to perform a paradigm shift. The
nature of Facebook is a place where people socialize; it's not an online
marketplace. Why market on Facebook, then? Marketers and business
owners know that they must create brand awareness and increase community
which will eventually lead to sales. Finding your target audience and
interacting with them will certainly lead to future profits if you know
how to do it right. When customers are genuinely interested in you and
your brand, that interest can eventually lead to sales. Here are some
tips for finding the right audience.
Avoid the hard-sell
Conventional
marketing allows for hard-selling to individuals. Do not use this type
of marketing method on Facebook. You will get burned. You want to build
relationships with your followers, not give them an opportunity to
ignore you. It's better to create a page where people who are interested
in your brand can come and talk about it. You can make a soft sell of
your brand once your Facebook page goes viral. After all, if you have a
great product or service, people will turn to you when they need it.
Ask Yourself These Questions
It's
not going to do you any good to create a Facebook page if no one is
buying anything from it. Before you create your page, consider these
questions when zoning in on your target niche market.
What age bracket will most likely be interested in your brand?
Think
about this one. Your posts, your targeted keywords, and your voice need
to be in sync with your audience. If you think your audience is
middle-class and highly educated, make sure you don't alienate your
market with your language usage. The same goes true for all audiences.
What specific personal values will be important to your potential fans?
You
represent your business or organization as the business owner or
marketer. The values your organization should be held in high regard
when discussing business, answering customer service questions, and
updating the page with the latest news. You want to always keep the
personal values of your product, service, and fans in mind.
What common interests are shared with those in your niche or market?
If
your niche consists of world travelers, then you'll need to know the
lifestyle, products, and needs regarding that market. Do these
individuals have a love for exotic foods, camera equipment, or
adventure? You need to seriously look at the type of individual your
market would reach. That way, you'll know exactly how to market to them
and provide interesting content, videos, and ads that specifically
target them.
In what way does your product or service enhance the life of your market?
Let's
use the example of world travel. If you provide exotic package trips to
Asia, how does your service give a world traveler greater edge over
other products? Maybe you provide an experience unlike other packaged
trips, or maybe your tips are packaged for individuals within a specific
lifestyle. You'll need to always keep this in mind when approaching
your market.
How can you attract others to take interest in your product or service?
Why
would anyone want to hit the "Like" button on your Facebook page? This
is one of the vital things you must remember. Make a list of all the
ways you can generate interest since this is the essence of social
network marketing. You want as many followers, fans, and customers
building your business for you as die-hard fans.
How do you
succeed with social network marketing when it comes to Facebook? You
must remember that it's all about engaging your audience. The ultimate
goal of marketing is to get money, but you can't attain success on
Facebook with only that in mind. It's got to be about bringing a passion
for your product in front of a targeted audience that will click "Like"
and eventually buy from your business.
Article Source: http://EzineArticles.com/7070850
